First U.S. Federal Credit Union

Summer Member Drive Campaign
This member drive included a Bingo game driven by social media and direct mail designed to drive traffic to the Rocklin Branch. We also ran a Pre-Approved Auto Campaign as part of their summer campaign.

RAKlin (Random Act of Kindess Campaign for the Rocklin Branch)
This member drive involved a “RAKlin Team” who represented First U.S. Federal Credit Union. The team set out on a regular basis and treated people in the Rocklin community to free coffee, gas tank fill-ups and more “Acts of Kindness”. This created a social media buzz and significantly increased the amount of new accounts opened at First U.S.. It was a win, win for everyone!